SILVERKEY - Automated Senior Driving Ecosystem

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Project - User experience & User interface design
Company -Epam Continuum, Boston, Massachusetts, USA
Type - Company Vertical
Process 

• User Research - Target Identification 

• Qualitative & Quantitative, Field research 

• Analysis - Research Methods 

• Identifying target audience 

• In person verbatim capturing and mapping

• Positioning in scenarios

• Brand mapping

• System analysis

• Creating a flow for the senior car usage

• Ideating new concepts 

• Testing with scenarios 

• Developing a car interface along with a car prototype 

• Demonstrating the project through a physical prototype for the DETROIT MOTOR SHOW 2021